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Do-It-Yourself Digital Marketing Solutions

Marketing

Gone are the days of requiring a behemoth budget to effectively market your product. With the advent of new technologies and apps, you can essentially become your own marketing agency to achieve your business goals. It takes some savvy and creativity, but it’s cost-effective and the benefits are well worth it.

 

Get started today by checking out the following digital marketing strategies and tools. Every business is unique, so you will want to focus on some of these more than others.

 

STRATEGIES

 

• Search Engine Marketing: Promote your website by boosting its visibility on major search engines like Google, Bing and Yahoo. To do this, (1) Find a set of keywords your target audience uses to search for your products or services; (2) Create an ad (typically in text format); and (3) Implement your paid search campaign.

 

• Social Media Marketing: Determine which social media platform(s) your customers visit, such as Facebook, Twitter or Instagram. Publish authentic, compelling content on your social media channel(s), listen to and engage your followers, analyze your results and run social media advertisements.

 

• Content Marketing: Create and distribute valuable, relevant and consistent content to attract and retain your audience. Many times this is accomplished through blogs that provide value and drive profitable customer action.

 

• Personalized Email Marketing: Grow your business by building an email list of new and prospective customers. Create an email marketing campaign to drive traffic to your website, blog articles, or landing pages where you create a call-to-action.

 

• Google My Business: Bolster your online presence on the top new business generator by creating a listing on Google My Business. Personalize your profile with photos, offers, posts and more.

 

 

TOOLS

 

• Graphics
  • Canva
  • Gipper
  • Flaticon

 

• Video & Animation
  • Animoto
  • RawShorts
  • Wipster

 

• Social Media Tools
  • Giphy
  • Linktree
  • Juicer

 

• Website Development
  • Wordpress
  • Square
  • Wix

 

• Photo Archive (Public albums)
  • SmugMug
  • SlickPic

 

• Publication Digitization
  • Issuu

 

• Podcast Tools
  • Headliner
  • Libsyn
  • Zencastr

 

• QR Code Generator
  • Kaywa
  • QR Code Generator

 

• Test Messages
  • Bright Arrow

 

• Email Management (ticket system)
  • HelpScout

 

• Royalty-Free Music
  • Free Music Archive

 

• Email Subject Line Tester
  • CoSchedule

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